It’s easy to vilify large tech companies. They hold a lot of power over our online lives. One organization that people like to point to as a monopoly is Google. The company owns over 91% of the worlwide search market share, but it got there for a reason.
Google’s business model is to give people searching online what they want. So it’s in the company’s best interest to make your online life easier. Keeping people searching on its site allows Google to continue running a successful ad business to earn revenue.
Yes, it’s true that you do give up some of your information to the search engine in exhange for using its services (including YouTube, which Google owns). But the trade in Google’s case is a fair one for many.
It’s important to know who you can trust when you’re online so you can keep your personal data protected as much as possible.
Why is Google not such a bad guy? Here are several reasons why we like Google.[Read more…]